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Optimizing your Amazon Listings


Set your Amazon listings up properly or prepare to fail. If you want to sell your products, it is indispensable that you take the time to optimise all your product listings. People have a very short attention span. Therefore your listing needs to be easy to understand, even at a glance. If it captures a prospect’s interest, their decision process is still very quick. They will only buy a product if they like the images and title, thus keywords and high quality images that show the product from all angles are important. Another factor you HAVE to keep in mind is Amazon’s algorithm. It will have a huge impact on your listing. It’s vital that you do your research and understand exactly how to use it to your advantage. If you sell more, you make Amazon more money so you’ll rank higher. This means more shoppers will come across your product. Then you’ll rank even higher because you’ll sell more if more people come across your listing.