Having a good website is indispensable because it will be the first impression your audience gets of your business, and everyone knows that first impressions are important. Having an unappealing design will push your audience into the hands of your competitors, so make sure you put the effort into your website design to avoid missing out on sales. Your website is also how consumers will judge how you will treat them. A friendly, nice design will draw them in, whereas a simple, outdated design will make you seem cold and disinterested, again resulting in them taking their business elsewhere.
A great website will also improve your SEO, which as we all know, is incredibly important. And, as most things, your website has a huge impact on trust. A well thought through site that works as it should increases trust and produces loyal customers. And if all that isn’t enough, here’s one reason for good website design that should definitely matter to you; your competitors are doing it.