Mike Egbert
Digital Marketing Management Central Eastern & South Europe - Douglas
Success Factors for the Leading Premium Beauty Platform
The ecommerce landscape in a post-covid world is changing rapidly. What does it take on customer acquisition side to initiate a valuable customer lifecycle? How to keep customers engaged and why is this more important than ever?
Biography
Mike Egbert and his team is responsible for designing the digital marketing mix of Douglas and its subsidiaries in 20 european markets. In this role he is responsible for executing the #FORWARDBEAUTY.DigitalFirst strategy in two key areas of modern ecommerce: Performance Marketing and App Acquisition. With both levers he is driving profitable growth for Douglas in a dynamic market environment.
Mike Egbert is an e-commerce enthusiast with 8 years of professional expertise in the world of digital marketing.
Mike Egbert
Digital Marketing Management Central Eastern & South Europe - Douglas
Success Factors for the Leading Premium Beauty Platform
The ecommerce landscape in a post-covid world is changing rapidly. What does it take on customer acquisition side to initiate a valuable customer lifecycle? How to keep customers engaged and why is this more important than ever?