When thinking of global expansion for your online business, there are several items to consider prior to launch, but localization should be your mantra. Marketplaces are an attractive option for many online sellers, and with the ever-increasing number of new marketplaces around the world, there are numerous benefits above tackling a new region, alone. For example, instead of setting up a localized website, the marketplace will already have a loyal customer base of visitors, fulfillment services and more often than not, a mobile-optimized browsing.
About Tosin Oke
Tosin Oke is the Head of Sales, Europe at Payoneer, a position he has occupied since 2018. Tosin has a wealth of experience in the fintech space, having previously worked at iwoca. Prior to iwoca, Tosin was a Olympic athlete, competing as a triple jumper, where his highest world ranking was 6th.