Location pin
UNITED KINGDOM | 22 & 23 FEB 2021 ExCeL LONDON
LAS VEGAS | 10 & 11 MARCH 2021 LVCC USA
EUROPE | 19 & 20 MAY 2021 MESSE FRANKFURT
NEW YORK | 30 SEPT & 1 OCT 2021 JAVITS CENTER
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Return to Speaker page Dr. Florian Nottorf: Speaking at the White Label Expo Frankfurt

Dr. Florian Nottorf

CEO & Data Scientist - Adference GmbH


More Power for Your Sponsored Brands Ads

In 2019, Amazon has expanded Sponsored Brands in major ways. No other Amazon Advertising format promises advertisers as much visibility as a brand and for their products as Sponsored Brands ads.
In this seminar, Florian Nottorf will show you what is important when creating Sponsored Brands campaigns, how to optimize them step by step, how to automate them and how to optimally combine Sponsored Brands with Sponsored Products.

About Dr. Florian Nottorf

Do. Florian Nottorf is co-founder and Co-CEO of ABOUT YOU daughter company Adference, an AdTech specialist that develops innovative advertising technologies for Amazon and Google Ads. Before co-founding Adference in 2014, Nottorf researched statistical modelling in connection with user journey analysis and cross-channel attribution. He holds a doctorate''s degree in business information systems from Leuphana University Luneburg, where he developed a statistical algorithm that earned him a number of science awards. In 2014, he was appointed Associate Editor of one of the most renowned conferences of the field. At Adference, Florian Nottord leads an expert team of 38.